Project Title SkinCircle | Skincare App

Project Title

SkinCircle | Skincare App UGC Ad

Description

Created performance-focused UGC for SkinCircle, a skincare app designed to make building and managing a skincare routine easier and more personalized.

The creative centered on a relatable problem: having a shelf full of skincare products but still not knowing what to use, when to use it, or what actually belongs in your routine.

I combined authentic lifestyle content with an in-app demonstration, showing the experience naturally rather than making the video feel like a traditional app commercial.

Creative focus: • Relatable skincare pain-point hook • App walkthrough/demo • Problem → discovery → solution storytelling • Beauty + technology positioning • Natural on-camera delivery • Fast-paced short-form editing • Conversion-focused CTA • Paid-social friendly UGC

Role: UGC Creator • Concept Development • Scriptwriting • On-Camera Talent • App Demo • Video Editing

Industry: Beauty Tech • Skincare • Mobile Apps • Wellness

Creator: AllyJMedia