Nudge Probiotic Gum | UGC

Nudge Probiotic Gum | UGC Performance Ad

Created short-form UGC for Nudge Probiotic Gum, positioning probiotics as an easy, everyday habit rather than another complicated supplement routine.

The creative centered on Nudge’s biggest consumer-friendly differentiator: it tastes and feels like chewing regular gum while fitting probiotics into your daily routine.

I developed the concept around a relatable, native-social hook and demonstrated the product naturally on camera, keeping the content conversational, quick-moving, and designed to feel organic in-feed.

Creative focus: • Scroll-stopping opening hook • Real product experience • Lifestyle integration • Simple wellness messaging • Natural product demonstration • Paid-social / Meta-friendly UGC • Authentic creator delivery

Concept: “Finally, a routine I don't have to remember to remember.”

Role: UGC Creator • Concept Development • On-Camera Talent • Product Demo • Short-Form Video

Industry: Wellness • Probiotics • Functional Consumer Products

Creator: AllyJMedia