OVERVIEW
Tasked with designing album art for cassette and vinyl, and designing / developing a Shopify website, I always kept the client's sound and keywords associated with the Tab Jones' brand in mind: Live & Direct, raw, witty, and soulful. I aimed to keep all designs—print and digital—visually bold, retro, and whimsical.
For tabjones.com, the main goal was to provide the DJ / Producer's audience with an easy and straightforward digital experience for purchasing music or merchandise. The design intentionally achieves a visually retro fit that complements Tab's tracks and albums strung with old school samples.
YEAR
2021
PROJECT DELIVERABLES
(1.) Tab Jones' branding
(2.) Album artwork for Wen Ballace EP, distributed on cassette and vinyl
(3.) E-commerce website designed in Figma, developed in Shopify
(4.) Mobile friendly website allowing users to shop for digital downloads and listen to music
WEN BALLACE: Cassette Packaging; Outer Artwork
WEN BALLACE: Cassette Packaging; Inner Artwork
WEN BALLACE: Cassette Packaging Layout for Printer with Details
WEN BALLACE: Vinyl Artwork; Front
WEN BALLACE: Vinyl Artwork; Back
WEN BALLACE: Vinyl Packaging Layout for Printer; Back
WEN BALLACE: Vinyl Packaging Layout for Printer; Front
WEN BALLACE: Vinyl Packaging Layout for Printer; All Details
Mobile UI for Shopify Site
Serpentine Sans; Header Font
Courier Regular; Body Font
tabjones.com "Music" page UI
tabjones.com "Video" page UI
Let's Connect ✌🏽
3 likes · 45 views · Dec 29, 2025
Proud to the present the full project for Wen Ballace EP artwork featuring Tab Jones and Pootie, and with Tab Jones' breakout Shopify commerce site!
Timeline
Jan 1, 2021 - Mar 1, 2022
