Seppe's Brand Identity | New York Deli
Keren Jamgbadi
Brand Identity Design for Seppe's
About The Brand
Seppe's is a gruff and unquestionably New York experience.
Built through generations, this deli is filled with great food and even better people.
The mission here was to create a brand identity system that was as bold, daring, and uncomplicated as brand behind it.
Logos + Color Palette
To maintain Seppe's simple effortless vibe, the color palette was restricted to 2 colors.
White + Blue.
It's logo suite on the other hand, is filled with variations all centered around it's playful street-style presence.
The primary logo, features a mascot of Giuseppe, the owner, named after his grandfather.
Seppe's Deli Custom Logos
The Brand in Play
Custom mockups for brand application and photography style.
More custom mockups showing brand application and photography style.
And that's it for Seppe's 1-week brand sprint!
Thanks for viewing. Until next time... :)
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Posted Feb 2, 2026
Created a bold, crude, and playful brand identity for Seppe's deli, New York. The goal was to capture decades of tradition in a modern and original package.
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Timeline
Oct 2, 2025 - Oct 6, 2025
