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The mission for Flora was to “Touch the Roots of Your Heart” by crafting spring drinks that evoke nostalgic flavors of traditional Hispanic beverages and desserts. To support their launch, the goal was to develop a vibrant and culturally inclusive brand identity that resonates with Hispanic consumers and highlights the rich heritage behind Flora’s products.

In response to Flora's needs, I designed a bespoke minimalist logo and established a bold, vibrant brand identity that reflects the essence of traditional Hispanic beverages. This included creating packaging and label designs, social media content, and marketing materials that effectively communicate Flora’s cultural story. The comprehensive branding effort also involved producing a short video ad, organizing a pop-up installation, and capturing high-quality product photography. The result was a cohesive and engaging market presence that successfully introduced Flora’s signature drinks and fostered a strong connection with the target audience.

The branding and identity work for Flora significantly enhanced the company's market presence and cultural relevance. The vibrant and culturally inspired design elements not only attracted Hispanic consumers but also promoted cultural inclusivity. The return on investment was evident in the increased brand visibility, effective engagement through social media, and a successful launch that generated strong consumer interest and brand loyalty.

Packaging Design

Label Design

Social Media Content Design

Video Advertisement Design

Branding Guide Development

Product Photography

Installation Design

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Instagram

Adobe After Effects