Orbis, Inc. sought to elevate its brand identity and market presence as a premier technology solutions provider specializing in digital transformation for land asset management. Central to their mission was the concept of “Eat the Elephant,” symbolizing the idea that any daunting task can be addressed step by step. The goal was to develop a distinctive and professional visual identity that embodies this philosophy while reflecting their dedication to simplifying complex processes and optimizing asset investments for clients in forestry, natural resources, utilities, and GIS.

In line with Orbis, Inc.’s mission, I designed a distinctive logo and developed engaging t-shirt layouts and label designs that embodied the “Eat the Elephant” philosophy. The visual identity effectively communicated the company’s commitment to breaking down complex challenges into manageable steps, while also reinforcing their role as a leader in digital transformation for land asset management. The cohesive branding elements helped create a professional and memorable brand presence across various media and applications.

The new visual identity enhanced Orbis, Inc.’s brand recognition by effectively communicating their "Eat the Elephant" philosophy. This approach resonated with clients in forestry, natural resources, utilities, and GIS, reinforcing their commitment to tackling complex challenges and optimizing asset investments. The cohesive branding improved market visibility and fostered greater client trust.

- Logo Design

- T-Shirt Layout Design

- Label Design

- Adobe Illustrator

- Adobe Photoshop