Doingwell. is a health and wellness consulting service founded by Denise Johnson. She needed a complete brand identity and visual assets for her new business! We started together from a brand strategy call to review her goals. We then started with brand naming, which was a fun process to create a brand name that not only had a fun play on her business services, but also had more subtle meaning that she could appreciate. We then expanded to the brand identity starting with a custom logo, color palette, and typography suite before diving into social media and other collateral.