With a rebrand of TrueLemon's true citrus packets, I wanted to give the brand a new refreshingly modern and minimally bold look. While the products themselves were great quality and a favorite among many beverage enthusiasts, the packaging and branding were stuck in the early 2000s. I set out to give the crystallized citrus packets and boxes a look that would stand out from it's competitor of sugar and beverage enhancer packets.
Although not a natural nor artificial sweetener, these packets fall into the same category as sugar packets with it's rectangular shape. Therefore, I looked to those in the market to help me how to differentiate these crystallized lime packets!
Where does your eye go first? Both original and my rebranded TrueLime packets are in here! Did you notice??
TrueGrapefruit packets
TrueLemon packets
After: Dispenser Box. Utilized the brand colors and elements including a modern typography and crystallized shapes to communicate the product.
Before: Dispenser Box
