FairDeal Market | Distribution Channel Brand Identity | Website

Vaidehi Tholia

Brand Designer

Web Designer

Web Developer

Adobe Illustrator

Figma

Webflow

Accelerating a Network of Trust for FairDeal.Market, A Distribution Platform

Project goal

Objective: Elevate FairDeal Market's brand identity, enhance their website, and create engaging 2D animations to promote their services.

1. Brand Identity Enhancement:

-Conduct a comprehensive brand audit to understand FairDeal Market's current positioning and perception in the market.

Develop a brand strategy that aligns with their mission of democratizing distribution while highlighting their unique value proposition.

-Design a refined logo and brand guidelines that reflect FairDeal Market's professionalism, trustworthiness, and innovation.

-Create brand collateral, including business cards, letterheads, and social media assets, to ensure consistent branding across all touchpoints.

2. Website Revamp:

-Perform a thorough analysis of FairDeal Market's existing website to identify pain points and areas of improvement.

-Redesign the website with a focus on user experience, intuitive navigation, and clear calls-to-action.

-Optimize the website for mobile responsiveness and fast loading times to enhance accessibility and user engagement.

-Incorporate engaging visuals and compelling copy that effectively communicates FairDeal Market's services and value to potential clients.

3. 2D Animation Creation:

-Collaborate with FairDeal Market's team to understand their vision for the 2D animations and the messages they want to convey.

-Develop creative concepts and storyboards that align with their brand identity and resonate with their target audience.

-Create high-quality 2D animations that showcase the benefits of FairDeal Market's one-stop solution for D2C Brands in a captivating and informative manner.

-Ensure the animations are optimized for various platforms, including their website and social media channels, to maximize reach and engagement.

Deliverables

Brand Identity, Website Design & Development, 2D Animation Pitch Video

Logo Creation

Color Palette

Typography

Stationery

Print Collateral

Merchandise

Business Card

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Posted Aug 2, 2023

FairDeal Market is working towards democratising distribution. They provide a one-stop solution for D2C Brands to get their products to the retail market.

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