FairDeal Market | Distribution Channel Brand Identity | Website
Vaidehi Tholia
Accelerating a Network of Trust for FairDeal.Market, A Distribution Platform
Project goal
Objective: Elevate FairDeal Market's brand identity, enhance their website, and create engaging 2D animations to promote their services.
1. Brand Identity Enhancement:
-Conduct a comprehensive brand audit to understand FairDeal Market's current positioning and perception in the market.
Develop a brand strategy that aligns with their mission of democratizing distribution while highlighting their unique value proposition.
-Design a refined logo and brand guidelines that reflect FairDeal Market's professionalism, trustworthiness, and innovation.
-Create brand collateral, including business cards, letterheads, and social media assets, to ensure consistent branding across all touchpoints.
2. Website Revamp:
-Perform a thorough analysis of FairDeal Market's existing website to identify pain points and areas of improvement.
-Redesign the website with a focus on user experience, intuitive navigation, and clear calls-to-action.
-Optimize the website for mobile responsiveness and fast loading times to enhance accessibility and user engagement.
-Incorporate engaging visuals and compelling copy that effectively communicates FairDeal Market's services and value to potential clients.
3. 2D Animation Creation:
-Collaborate with FairDeal Market's team to understand their vision for the 2D animations and the messages they want to convey.
-Develop creative concepts and storyboards that align with their brand identity and resonate with their target audience.
-Create high-quality 2D animations that showcase the benefits of FairDeal Market's one-stop solution for D2C Brands in a captivating and informative manner.
-Ensure the animations are optimized for various platforms, including their website and social media channels, to maximize reach and engagement.
Deliverables
Brand Identity, Website Design & Development, 2D Animation Pitch Video
Logo Creation
Color Palette
Typography
Stationery
Print Collateral
Merchandise
Business Card
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Posted Aug 2, 2023
FairDeal Market is working towards democratising distribution. They provide a one-stop solution for D2C Brands to get their products to the retail market.
