Native Mobile App: From Greenfield to #1 in Education
Description:
Led the end-to-end design of a native mobile app for a nationally scaled education platform, from initial concept through to launch and ongoing iteration.
The challenge was translating a complex web-based information system into a mobile experience that felt intuitive and immediate for teachers, parents, and administrators accessing critical information on the go.
Defined the mobile UX strategy, identifying which platform features were essential for mobile and how they needed to behave differently from the web experience.
Designed the full interaction model, navigation architecture, and interface system for iOS and Android, collaborating closely with developers to ensure feasibility and performance.
Led user testing across multiple school environments to validate design decisions and iterate rapidly before and after launch.
Created a visual design language for mobile that maintained brand consistency with the core platform while feeling native to each operating system.
The app achieved #1 in the Irish Education category on the App Store within its first year and became a key driver of daily user engagement across the platform.
Tools: Figma, Adobe Suite, LottieFiles
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Posted Oct 15, 2024
Led the design of a native mobile app from concept to #1 in the Irish Education App Store, delivering critical information to teachers and parents nationwide.