As Lead Product UX Designer, I led design strategy across the full product experience for an engineering project management platform used by development teams worldwide.

My role spanned product design, brand, marketing, and growth, working directly with the CEO to shape how the product was built, presented, and positioned in a competitive B2B market.

Defined UX strategy and interface architecture across the core platform, establishing scalable design patterns for long-term feature development.

Led user research initiatives including international client interviews, translating insights into product direction and design priorities.

Designed and launched the company website, creating a brand and messaging framework that clearly communicated product value and drove sign-up conversion.

Built component libraries and design systems used across product, marketing, and sales materials, ensuring visual coherence across every touchpoint.

Supported cross-functional collaboration between product, engineering, and commercial teams, strengthening alignment on what to build and why.

Tags: Product Strategy, UX Designer, Product Designer, Figma

Tools: Figma, Adobe Creative Suite, Miro, Rive, Lottie

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If your organisation is navigating a platform transformation, building a design function, or aligning product strategy with user experience, I offer focused advisory engagements. Visit my services page to find out more.