Led the design strategy and user experience for a nationally scaled digital platform from its initial launch through to over 200,000 active users, becoming the fastest-growing product in the Irish education market within three years.

The challenge was building a coherent, scalable digital ecosystem from the ground up, spanning multiple complex modules including reporting, communications, scheduling, operations, and analytics, all serving diverse user groups with very different needs.

Defined the organisation-wide UX vision and product design strategy, working directly with the CEO and CTO to align design decisions with commercial objectives and growth targets.

Led the design and architecture of a multi-product design system, ensuring consistency, accessibility, and development velocity across the entire platform.

Consolidated previously disconnected product modules into a unified experience, reducing user friction and improving cross-feature adoption.

Established design governance frameworks and standards that enabled the platform to scale sustainably as new features and user segments were added.

Led nationwide user research programmes across schools, administrators, and parents, embedding continuous insight into the product lifecycle.

Introduced AI-informed UX patterns and workflows to support efficiency and responsible technology integration.

Partnered with marketing on brand positioning and product storytelling that helped establish the platform as a trusted household name for schools and parents nationwide.

The platform grew from zero to over 200,000 active users within three years, becoming the fastest-growing product in the Irish education market. The design system and governance frameworks I established enabled the team to scale feature delivery without sacrificing consistency or user experience. Product-led feature development and subscription strategy contributed to a 22% increase in annual revenue. The platform is now a trusted, nationally recognised tool used daily by schools and parents across Ireland.

If your organisation is navigating a platform transformation, building a design function, or aligning product strategy with user experience, I offer focused advisory engagements. Visit my services page to find out more.