Scaling Tiny House Factory GmbH to Market Leader in Eco-Living

Robin Sand

Marketing Director
Influencer
Social Media Manager
Adobe Lightroom
HubSpot
Instagram
At Tiny House Factory GmbH, I led the marketing and business development strategy that positioned the company as a pioneer in sustainable living. Through a mix of strategic branding, digital marketing campaigns, and operational optimization, we scaled production to 50 units in under two years, meeting high demand across European markets.
Key Contributions:
• Designed and executed a cohesive brand identity that resonated with eco-conscious consumers.
• Developed a content strategy featuring blogs, social media campaigns, and press outreach to amplify visibility.
• Streamlined customer acquisition channels, driving sales growth through targeted digital ads and partnerships with green-living influencers.
• Introduced scalable production models, optimizing resources and improving delivery timelines.
Outcome:
The company achieved rapid growth, becoming a market leader in the tiny house industry while maintaining operational efficiency and profitability.
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