FinTech App: User Acquisition Campaign
Sari Abdul sater
FinTech App: User Acquisition Campaign
Scaling a Financial Technology App in a Competitive Market
📈 Reduced Customer Acquisition Cost by 62%:
Optimized targeting parameters and creative elements across multiple channels, dramatically improving efficiency while maintaining user quality and engagement metrics.
🚀 Scaled to 125,000+ App Downloads in 60 Days:
Executed a multi-channel growth strategy leveraging paid social, search, and strategic partnerships to rapidly expand the user base during a critical growth phase.
💎 Achieved 42% Higher User Lifetime Value:
Implemented sophisticated user segmentation and personalized onboarding flows that improved activation rates and long-term retention, significantly enhancing the value of each acquired user.
📊 Established Data-Driven Optimization Framework:
Developed comprehensive attribution and analytics systems that provided actionable insights for continuous campaign refinement, enabling rapid iteration and performance improvements.
🌐 Expanded Market Presence Across 5 GCC Countries:
Successfully adapted messaging, creative assets, and targeting strategies to address unique market conditions and user preferences in each region.
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Posted Apr 27, 2025
Scaled a FinTech app's user base with a multi-channel growth strategy, reducing costs and increasing user value.
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