Reclaiming Revenue from OTAs with Direct Booking Strategy

Sari Abdul sater

Growth Marketer

Marketing Strategist

Facebook Ads

Google Ads

Surfer SEO

Hospitality

Reclaiming Revenue from OTAs with Direct Booking Strategy

🏆 Increased Direct Bookings by 187%:

Implemented a comprehensive direct booking strategy that successfully shifted reservations from third-party OTAs to the hotel's own website, significantly improving profit margins and establishing direct customer relationships.

💰 Achieved 11.3X ROAS on Targeted Campaigns:

Developed sophisticated audience targeting based on travel intent signals and past guest behavior, resulting in exceptional return on ad spend across search and social platforms.

📱 Boosted Mobile Conversion Rate by 76%:

Redesigned the mobile booking experience with streamlined forms, integrated payment options, and persuasive urgency elements, dramatically improving conversion for on-the-go travelers.

🔍 Secured Top 3 Google Rankings for 28 High-Value Keywords:

Executed a targeted SEO strategy focusing on luxury accommodation search terms in key Middle Eastern markets, driving substantial organic traffic growth to booking pages.

⚡ Implemented Dynamic Pricing Strategy:

Created an automated system that adjusted room rates based on demand signals, competitor pricing, and seasonal factors, maximizing revenue during peak periods while maintaining competitive occupancy during slower seasons.

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