PRR - Case Study (Industry: Local Business - Roofing)
Manav Gupta
Like this project
Posted Apr 2, 2025
Pacific Roof Restoration specializes in industrial roofing repair and restoration. Their primary challenge was generating high-quality leads.
Likes
0
Views
0
Timeline
Jan 18, 2023 - Ongoing
Pacific Roof Restoration specializes in industrial roofing repair and restoration. Their primary challenge was generating high-quality leads from industries that required these services.
Solution:
Targeted Lead Generation:
We created targeted ad campaigns designed to attract businesses and industrial sectors that needed roofing restoration services. This involved a combination of platforms and carefully optimized campaigns to reach decision-makers within relevant industries.
Campaign Optimization for Cost Efficiency:
Given the nature of the industry, the cost per lead was high, so we focused on optimizing the campaigns to reduce wasteful spending and maximize the conversion rate. Our focus was on ensuring that each lead was not only qualified but also highly likely to convert into a high-value customer.
Monitoring & Scaling:
Through constant monitoring and tweaking of the campaign structure, we maintained a balance between lead volume and cost, ensuring that the cost per quality lead was manageable while keeping the average order value (AOV) high.