Century - Case Study (Industry: D2C & B2B)
Manav Gupta
Like this project
Posted Apr 2, 2025
Century Martial Arts is a leading supplier of gym equipment, with a strong focus on the boxing category. They serve both B2B (gym owners) and D2C markets.
Likes
0
Views
0
Timeline
Mar 4, 2024 - Ongoing
Century Martial Arts is a leading supplier of gym equipment, with a strong focus on the boxing category. They serve both B2B (gym owners) and D2C markets, aiming to reach customers looking to buy or upgrade their fitness and boxing equipment.
Solution:
High-Intent Keyword Research:
We focused heavily on Google Ads, conducting in-depth keyword research to identify high-intent keywords. This meant targeting phrases that potential customers—especially gym owners—were searching for when they were ready to make a purchase or upgrade.
While this approach increased CPC and CPL, it ensured that Century Martial Arts was reaching the most relevant audience with higher conversion potential.
Aggressive Bidding Strategy:
To increase visibility in this competitive space, we implemented an aggressive bidding strategy. This resulted in higher CPCs but maximized Century Martial Arts' presence among key decision-makers.
As a result, leads started flowing in consistently, creating a steady pipeline of potential clients.