Foxit - Case Study (Industry: SaaS)
Manav Gupta
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Posted Apr 2, 2025
To drive better performance and expand their market presence, I implemented a robust strategy: Channel Expansion Investment Strategy Full-Funnel Marketing
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Oct 1, 2023 - Sep 30, 2024
To drive better performance and expand their market presence, I implemented a multi-channel advertising strategy:
Channel Expansion: Transitioned from a single-channel approach (Google Ads) to a diversified strategy including Bing Ads, Meta Ads, and LinkedIn Ads.
Investment Strategy: Balanced investments between branding and performance marketing to ensure both visibility and direct conversions.
Global Reach: Expanded advertising efforts to over 20 countries, tailoring regional campaigns to enhance relevancy.
Full-Funnel Marketing: Deployed comprehensive marketing tactics addressing every stage of the customer journey, from awareness to conversion.