Brand Refresh and Website for DexCare by Joanne LamBrand Refresh and Website for DexCare by Joanne Lam

Brand Refresh and Website for DexCare

Joanne Lam

Joanne Lam

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Visual Designer

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Adobe Illustrator

Adobe Illustrator

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Adobe Photoshop

WordPress

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Posted Nov 11, 2024

Collaborating with the DexCare C-Suite and department heads to develop a compelling brand identity refresh ahead of their Series C fundraising round.

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Joanne Lam

Joanne Lam

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Conveying DexCare's intelligent decisioning technology through modular visuals inspired by the maxim "form follows function". References to subway maps, Swiss railway clocks, and DexCare's product dashboard encapsulate the theme of helping health systems to find time for the best care.

DexCare raised $75M in Series C funding after the brand refresh.

Creative/Art Direction & Design: Joanne Lam Artist: Karolina Ficek Communications: Kaitlin Rebella Brand Strategy: Emily F. Peters