Brand Refresh and Website for DexCare
Joanne Lam
Conveying DexCare's intelligent decisioning technology through modular visuals inspired by the maxim "form follows function". References to subway maps, Swiss railway clocks, and DexCare's product dashboard encapsulate the theme of helping health systems to find time for the best care.
DexCare raised $75M in Series C funding after the brand refresh.
Creative/Art Direction & Design: Joanne Lam
Artist: Karolina Ficek
Communications: Kaitlin Rebella
Brand Strategy: Emily F. Peters
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Posted Nov 11, 2024
Collaborating with the DexCare C-Suite and department heads to develop a compelling brand identity refresh ahead of their Series C fundraising round.
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