Brand Identity & Microsite for Anatomy Financial
Joanne Lam
Anatomy Financial's platform helps streamline and automate healthcare financial operations. While in stealth mode, I worked with co-founders Sasha and Callum King to develop a beta launch microsite and a preliminary visual identity around illustrations from Anatomia humani corporis, highlighting the engraving technique that early medical art and banknotes share in common.
Anatomy has since raised $7.6M in seed funding.
Creative/Art Direction & Design: Joanne Lam
Communications: Ashley Greer
Brand Strategy: Emily F. Peters
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Posted Nov 12, 2024
Collaborating with the co-founders of a pre-seed startup to develop a compelling visual brand story while their platform was still in beta.
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Anatomy Financial
