Anatomy Financial's platform helps streamline and automate healthcare financial operations. While in stealth mode, I worked with co-founders Sasha and Callum King to develop a beta launch microsite and a preliminary visual identity around illustrations from Anatomia humani corporis, highlighting the engraving technique that early medical art and banknotes share in common.

Anatomy has since raised $7.6M in seed funding. Creative/Art Direction & Design: Joanne Lam Communications: Ashley Greer Brand Strategy: Emily F. Peters