Welcome Sequence- BetterLife Lab Solutions [Spec. Piece]

Lucy

Lucy Newman

Email 1- Day 1
[Subject] Your Sustainable Science Starter Kit Is Here
[Body]
Hello [first name],
Thanks for choosing to take your first step towards a greener future in scientific research.
As an industry, we are generating over 5.5 million tonnes of waste every year.
This has to change.
By taking this small step today, you are joining a community of scientists, engineers and technicians all over the world, trying to make this planet a better place for all of us.
Our Sustainable Science Starter Kit is your guide to taking action and do your bit.
[Button] Download your guide here.
We are proud to be leading at the forefront of change in the industry.
Why not join us in our mission by following us on all our socials, keeping you up to date with the latest changes in lab sustainability initiatives?
BetterLife Lab Solutions
Email 2- Day 2
[Subject] Let’s All Just… Be Better
[Body]
Hello [first name],
Our customer’s expectations are changing. They expect better.
It’s not enough any more to just be great at what we do. As businesses, we have a social and a moral responsibility to our consumers to lead the way in creating a more sustainable future.
That’s really hard…but we can help you get there.
Eco- Friendly Innovation As pioneers in creating sustainable lab supplies, we can supply you with the latest in labware, meeting high industry standards without compromising on environmental values.
From biodegradable plastics to solar-powered lab equipment, we can help in actively reducing your ecological footprint.
Commitment to Reducing Waste All our packaging is recyclable or compostable. Single use plastics are minimal.
Ethical Sourcing You can be certain that all our products and materials are responsibly sourced. We are open and honest with our practices and will happily answer any questions you may have about where our materials come from.
We aim to reduce our environmental impact as much as possible, from production right through to disposal.
Become a name your customers trust and prioritise when it comes to environmental standards.
Any questions? Book in a free call with us today to find out how we can help you.
[Button] Book Now
BetterLife Lab Solutions
Email 3- Day 3
[Subject] Maya’s Story: Change and Innovation
[Body]
We all have a responsibility for environmental change.
This is the foundation on which I built this company.
Hi! I’m Dr Maya Attree, founder and CEO of BetterLife Lab Solutions.
In my decade spent working on groundbreaking research as a biochemist, I felt my desire to work for the greater good was at odds with the mountains of waste we were creating every day.
I realised there was a need for change.
Today, I’d love to share my story with you, and take the chance to dispel some of the myths surrounding sustainability.
Learn why our sustainable products are able to stand the test of time, how we can remain competitive on price, and why we will never be caught greenwashing.
[Button] Hear My Story
Still not convinced? Book an obligation-free call with us today and one of my team will be happy to answer any questions.
Dr Maya Attree BetterLife Lab Solutions
Email 4- Day 5
[Subject] Here’s Something From Us
[Body]
Hello [first name],
We wanted to give you a little something.
Budgets are tighter than ever and we know that you need to be confident that you are investing in high quality lab ware.
We are so confident you’ll love our products, that we want to offer you a free sample box so that you can get to know our products before you commit to buying them.
This comes to you entirely free of charge and free of obligation.
Our offer will only last seven days, and only whilst stocks last, so make sure you act fast to secure yours.
Why not give it a go?
[Button] Order your free sample today
We’d love to hear your thoughts!
BetterLife Lab Solutions
Email 5- Day 7
[Subject] Alex reduced plastic waste by 40%. You can too.
[Body]
“We’re closer than ever to reaching our eco-friendly goals, and our clients and partners have taken notice.”
Alex at Futurum Scientific knew his company needed change when it came to sustainability in the lab.
Tasked with improving their environmental footprint, he set about looking for alternatives to the ever-growing pile of single use plastics, consumed by the company every day.
He found BetterLife Lab Solutions.
Within a few months, they were able to cut plastic waste by 40% and reduce their energy costs by 15% through the use of solar power-ed tech.
“Partnering with BetterLife Lab Solutions has been transformative for our laboratory. Not only did they provide the products we needed to reduce waste, but their guidance and support helped us build sustainability into the fabric of our operations.”
Aside from enhancing their brand reputation, Futurum Scientific also attracted the attention of environmental NGOs, securing new partnerships that will continue to guide them to a greener future.
If your business could benefit from the same technology that propelled innovation and growth in Futurum Scientific, get in touch with us today to see what we can do to help you.
BetterLife Lab Solutions
Email 6- Day 10
[Subject] Step into a more sustainable future
[Body]
Hello [first name],
Your business is just waiting to soar into a more sustainable future.
Be a part of positive change for our planet.
Here at BetterLife Lab Solutions, we are committed to providing high quality lab equipment that doesn’t compromise our planet.
Customers and investors are looking for companies who can demonstrate what they are doing to improve sustainability in their practice.
Our customers are living proof it’s possible to run a thriving business whilst taking care of our environment at the same time.
If you’re still not sure, remember you’ve still got two more days to grab your free sample box so that you can test our products, risk free.
And don’t forget, we’re always happy to chat if you have any questions at all.
BetterLife Lab Solutions
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Posted Jan 14, 2025

The aim of this project was to build an automated welcome sequence to be sent out to new subscribers to the email list of a sustainable lab equipment brand.