Data Disciples | Brand Identity Refresh

Data Disciples is a data analytics and digital marketing consultancy that helps organizations transform complex data into actionable business insights through analytics, reporting, and marketing intelligence. For this project, I led a comprehensive brand refresh and brand guidelines redesign, modernizing the visual identity while preserving brand equity. The work included logo refinements, typography selection, color system development, brand architecture, visual language, layout principles, and a scalable design system to ensure consistency across digital and marketing touchpoints.