Raising the bar for London’s pub lovers: A website redesign for People’s Park Tavern that balances rich pub heritage, modernity while capturing the essence of what makes the pub so special.

Client – People's Park Tavern

Year – 2023

At the People's Park Tavern, they pride themselves on being a staple of London's vibrant pub culture. As they continue to evolve and grow with the changing times, they recognized the importance of adapting their online presence to reflect the rich history and continued commitment to providing a one-of-a-kind pub experience.

My mission? To seamlessly blend the time-honored charm of a traditional pub with the convenience and accessibility of the digital age.

Capabilities: My multidisciplinary approach leveraged a range of capabilities to bring the project to life:

Research & Insights: Delving deep into the nuances of London's pub culture, I gained invaluable insights that informed every aspect of the redesign process.

Web Design: From conceptualization to execution, I designed a visually captivating interface that captured the essence of People's Park Tavern.

Web Development: Utilizing the latest technologies and coding standards, I transformed design concepts into a fully functional website with seamless navigation and responsive layouts.

CMS Deployment: Implementing a robust content management system (CMS), I empowered the tavern staff to effortlessly update and manage website content, ensuring timely and relevant updates.

Analytics: With integrated analytics tools, I provided the tavern management with valuable data insights to track user behavior, monitor website performance, and make informed decisions.

Copywriting: My expertise in copywriting allowed me to craft engaging and persuasive content that resonated with the tavern's audience, conveying its unique charm and offerings.

JS / GSAP Animations: To add an extra layer of interactivity and dynamism, I incorporated JavaScript (JS) and GSAP animations, enhancing the user experience and bringing the website to life.