IIRW – Identity Design

This project felt different from the very beginning. It wasn’t just about visuals or designing a cool-looking logo. It was about helping build something that could truly impact people.

Subah and Arthur, the founders of Atomik Growth, already had credibility in the world. But what they wanted to do with IIRW (Indian Institute of Remote Work) was on a different level altogether.

Their goal was to help Indian freelancers and professionals build long-term, global careers through remote work. Not a side hustle. Not a short-term gig. A real career path that could help people earn respect and build independence.

And for something like that, the brand needed to hold weight.