HDIM - Brand Identity
Vaibhav Yadav
About the Brand
How Does It Matter.Design – HDIM is a unique design consulting firm that bridges the gap between ideas and realization. By seamlessly fitting into diverse ecosystems, they drive design solutions that matter, fostering a balance between playfulness and serious problem-solving.
Their magic lies in how well they blend into any business ecosystem, making them a perfect fit for various ventures. They're all about diving deep into the design world to find solutions that truly matter. Their playful yet serious approach makes them stand out; they believe that a curious mind can solve big problems, and they carry this spirit into every project they tackle.
Brand Identity Design
VYRus.Visuals, 2023
Challenges:
The primary challenge was encapsulating a lengthy brand name of five words into a logo that resonates with the brand's ethos, a blend of curiosity-driven problem-solving with a professional demeanour.
The brand sought to reflect a playful yet serious tone, embodying a sense of inquiry and bold, professional problem-solving.
Solution:
I opted for a vibrant visual palette complemented by bold typography to strike the desired balance. The colour scheme and font selection were meticulously crafted to echo the brand's core values of curiosity, inquiry, and professional boldness.
The logo encapsulates the essence of asking "how," "why," "what," and "where," nurturing a culture of continuous questioning and problem-solving. The visuals not only render a bold and professional facade but also stir a sense of curiosity, resonating with the playful yet serious nature of How Does It Matter.design.
Behind The Scenes:
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LinkedIn: linkedin.com/in/vaibhav-yadav-a06587200/
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Posted May 24, 2025
Brand Identity Design for a playful yet serious agency based in Bangalore, India.
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