Relox | Brand Identity for an Interiors & Furniture Studio

Relox is an interior decoration and furniture studio that designs a space and everything inside it as one considered whole, from the first pencil line on a floor plan to the last cushion on a sofa. The identity is built to feel the way a Relox room does: calm, precise and warm.

Relox is a self-initiated concept brand by Theepa Studio. Mockups are AI-generated.

Scope: brand strategy, logo, visual identity, typography, applications, signage, social and website.

The symbol joins the roof of a house, the R of Relox and the tip of a pencil. It's built on one stroke width and one angle: every diagonal runs parallel to the roof line, so the mark holds its shape from a 16 px favicon to a three-metre wall sign.

A horizontal lockup leads; the stacked version, the symbol and the wordmark cover square, vertical and tight spaces. A clear zone equal to the stroke width gives it room to breathe, on bone, slate, navy and photography.

Bone, Relox Slate, Deep Navy, Travertine and Light Oak, taken from the materials Relox works with. Montserrat sets headlines and wide-tracked labels; Inter handles everything that has to be read.

Storefront, reception wall, stationery, cards and swing tags, a catalogue, a lookbook, a brand pattern and showroom tent cards.

A leather label on the upholstery, a metal plate on solid oak, a shopping bag, mobile, and the delivery box.

Framed posters, the website, Instagram stories, and a feed that reads like a room: photography, type and the symbol take turns, so the grid always feels calm, never busy.

The mark in raw concrete: a brutalist facade, an entrance, a plinth, wheatpaste posters, a billboard and the delivery van.

Brand identity by Theepa Studio.