Brandreforge | Launch Film for a Branding Plugin

A 50-second launch film for Brandreforge, the branding workflow companion for Adobe Illustrator. The story follows a designer at 11:04 pm: the logo is approved, and the client wants the full brand by 9 AM.

Relox, the furniture and interior brand on screen, is a concept identity by Theepa Studio used as the demo brand.

The film opens on the clock and a single message. The logo is loved; now the presentation, the guidelines, the mockups and every single file are due before the board meeting.

The clock rolls through the small hours to show the problem the product solves: the busywork that comes after the logo is approved.

Brandreforge opens inside Illustrator. From the Relox logo it builds construction grids from the actual paths, a brand presentation, guidelines and mockups that stay on brand by default.

The last step packs the files into one named, sorted brand folder, ready to send. At 9:02 am the board approves it as presented.

The film closes on the line that sums up the product: less busywork, more good work.

Concept, art direction and motion by Theepa Studio. Try Brandreforge at brandreforge.com.