Designing 0 ➔ 1 : Social Media App

Mo Shafeeq

Interaction Designer
Product Designer
Content Writer

Overview

Rankle aims to provide users (Genzs) with a platform to share their memorable moments through challenges. Users have the freedom to join challenges with their friends and rate each other's captured moments. I was the sole designer on this project.

Context & Exploration

Designing a social media app, i have encountered key challenges that demanded innovative solutions. Firstly, we needed to find ways to streamline the capturing and rating processes, ensuring they were intuitive and enjoyable for users. Secondly, we had to navigate technical constraints, striking a balance between these limitations and the desired app functionality. The goal was to create a seamless user experience that meets both user expectations and technical feasibility.

Design Process

Crazy 8’s: exploring one main idea.

Crazy 8 is one of my favorite exercises to explore one idea. This way, you get to make tangible any decision or concept you might have that could help build a more iterated version of your idea.
Specifically in this project helped me think about constraints and characteristics to consider later on in the process, it supported my decision to move on with a specific concept.

INFORMATION ARCHITECTURE

I created an IA Chart to help me organise content of the application.

Doodling: getting ideas out WIREFRAMING AND PAPER PROTOTYPING

I took the hand-drawn sketches and turned them into basic digital wireframe mockups. These simplified designs were used to gather feedback, which I then used to make improvements to the final design.

Refining style guide

I invested a considerable amount of time creating a visual palette to ensure this application is both user-friendly and visually appealing. For the color scheme, I carefully selected shades inspired by wildlife and nature, aiming to evoke positive emotions and trust. Additionally, I opted few color palletes to show the emotional experience.

Final Designs

To overcome these challenges, I have designed a simplified onboarding process to quickly familiarize users with the app's features. The capturing feature was made intuitive and user-friendly, allowing users to effortlessly capture their moments and participate in challenges. The rating system was designed to be interactive and accessible, encouraging users to provide feedback and engage with their friends' content.

Onboarding experience

Next Story
Redefining Fitness Experience
Workout plans, tracking & motivation. Perfect for busy fitness seekers with no gym.
Partner With Mo
View Services

More Projects by Mo