Performance-Driven Creative Direction (AI-Assisted)
Alejandra Trinca
Short-form brand reintroduction video designed to reset visual direction through pacing, typography and immediate recognition.
Static ad-style visual concept using minimal copy to communicate efficiency, control and operational clarity in a single frame
AI-assisted brand visual system for a landing page combining imagery, motion assets and animation, curated to maintain consistency, mood and symbolic coherence.
Performance-Driven Creative Direction (AI-Assisted)
A collection of short-form visual concepts exploring how direct-response thinking can be applied to AI, automation and brand systems.
This project includes three video pieces developed with different objectives:
– a static ad-style concept focused on message immediacy,
– a brand reintroduction video built around rhythm and visual impact,
– and a branded visual system combining AI-generated assets, motion and curated refinement.
Across all pieces, the focus remains the same: clear hierarchy, strong hooks and creative direction where AI acts as a production layer — not the decision-maker.
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Posted Jan 6, 2026
Developed AI-assisted video concepts focusing on creative direction and brand systems.
