Population ageing is one of

Population ageing is one of the most significant demographic challenges in Portugal, calling for innovative solutions that promote active ageing and combat social isolation. This project establishes a network of Clubes Circulares across local municipalities, transforming public spaces into vibrant, community-driven ateliers. By merging traditional craftsmanship with a modern, editorial approach, the initiative brings senior citizens together to share knowledge, regain a sense of purpose, and foster social cohesion.

The local municipalities and social action teams invited us to design the digital presence and brand experience for this nationwide project, aiming to create an inclusive yet highly sophisticated platform that engages both the local government partners and the senior participants.