Flux was built to address usability gaps in crypto applications. The objective was to design a secure, intuitive interface that simplified onboarding, portfolio tracking, and transactions. We focused on clarity, speed, and trust, creating a product experience accessible to both new and experienced crypto users.

Crypto platforms were overly complex, creating confusion during onboarding, transactions, and portfolio tracking for non technical users.

Users needed stronger trust signals and clearer feedback for financial actions.

I developed Flux’s bold yet approachable brand identity from the ground up. Inspired by fluidity and forward momentum in finance, the visual system features a vibrant gradient palette (deep blues transitioning to electric teals and purples), sleek sans-serif typography, and dynamic particle-inspired animations that evoke seamless movement. The logo—a stylized “F” with flowing lines—symbolizes effortless transactions. Custom illustrations and subtle glow effects reinforce innovation without overwhelming users, creating a premium feel that builds immediate trust in a category often perceived as intimidating.

The redesigned Flux significantly improved key metrics: higher onboarding completion rates, fewer support tickets related to confusion, reduced transaction errors, and increased daily active usage across trading and wallet features. By combining thoughtful branding with intuitive UX, Flux delivered a confidence-driven experience that boosted user retention and positioned the platform as an accessible gateway to crypto for mainstream audiences.