Conversion-Oriented Copywriting for B2B negotiation business

It was a short one-time project with Trevor, the founder of 180crew .

They already had a marketing copy in place, but the conversion rate was low. No strategic messaging. No value proposition. Just a chunk of plain complicated information.

So, here's how I helped The 180crew with a marketing copy that spoke to premium multi-figure businesses in under 1 month:

01/ Unique positioning:

→ They were good people doing social impact business which means 90% of their revenue directly goes to communities that need peace in Ethiopia, Thailand, Myanmar, and the Philippines.

02/ Market research

→ Conducted in-depth market research to understand the target audience and psychographic profiling.

→ Analyzed audience personas to identify key pain points, aims, and desires, ensuring the copy resonates with their target audience base.

→ Performed competitor research to understand the competitive landscape, identifying opportunities for differentiation and unique value propositions.

03/ Execution

→ Developed strategic messaging that effectively communicates 180crew’s offerings and benefits.

→ Executed the copy in simple, digestible chunks.

It was one of the most exciting projects to work with Trevor. He is an inspiring figure who has dedicated his life to humanity and frontline negotiation. It’s an immense privilege to work with businesses like these.

As an exclusive bonus, I got a chance to hear stories of armed rebel groups, weapons, and negotiating when lives are at stake.