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Keg4all - keys for emotional growth for all
Noam Malchin (Chopstix studio)
KEG4All Case Study
Project Type: Self-initiated Product Concept Timeline: 4 weeks (Spring 2024) Platform: Mobile (iOS/Android) + Desktop Web Role: Product Designer & Strategist
Challenge
Emotional health tools often feel clinical, expensive, or inaccessible. Many people struggle to find supportive, stigma-free ways to explore their emotions and manage stress without committing to therapy.
The challenge was to design a calm, intuitive, and emotionally safe product that helps users self-reflect through imagery and guided prompts — making emotional support more approachable and affordable.
Solution
KEG4All (Keys to Emotional Growth for All) was designed as a digital companion that uses AI-driven insights and card-based reflections to help users self-treat, reduce stress, and gain clarity.
Key Features Delivered
Guided Reflection Cards: AI-powered prompts paired with visuals for emotional exploration
Accessible UI: Optimized color contrast, readable typography, and intuitive navigation
Calming Visual Design: Soft palettes, rounded edges, and minimal layouts to reduce stress
Micro-Interactions: Subtle animations and transitions that make the experience feel responsive and welcoming
Cross-Platform Consistency: Mobile-first with a scalable responsive desktop experience
Process & Collaboration
Discovery & Research
Researched AI-based mental health tools and mindfulness platforms
Mapped user journeys around emotional reflection and stress relief
Identified opportunities for a stigma-free, image-centered approach
Design Approach
Prioritized emotional safety through tone, color, and interaction design
Built a component library for scalable mobile and desktop layouts
Iterated with early usability tests to refine clarity and emotional resonance
Results & Impact
Although KEG4All is a concept project, the outcome demonstrates how thoughtful design can create a supportive digital environment:
User Feedback (Concept Testing)
Users described the interface as “calming” and “easy to open up in”
Testers highlighted the visuals and reflections as more inviting than traditional journaling apps
Strategic Outcomes
Created a validated design framework for an AI-driven self-help tool
Positioned KEG4All as an example of how design can bridge emotional depth with usability
Expanded portfolio with a case study showing product strategy + emotional design expertise
Technical Stack (Prototype)
Design & Prototyping: Figma
User Testing: Maze & peer feedback
Documentation: FigJam for journeys & flows
Key Deliverables
✅ High-fidelity mobile & desktop prototypes
✅ Accessible, inclusive design system
✅ Guided card-based reflection flows
✅ Brand identity & visual language
✅ Usability testing insights and recommendations
Project Highlights
Emotionally Intelligent Design: Crafted for warmth, trust, and safety
AI-Driven Concept: Personalized reflections for scalable self-help
Cross-Platform Ready: Mobile-first with responsive desktop design
User-Centered Outcomes: Validated with early testers for clarity and approachability
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Posted May 4, 2025
Keg4All uses AI to help you self-treat, reduce stress, and gain clarity—offering guided reflections and visuals for stigma-free emotional support.
