As part of WeightWatchers' "What to Eat" initiative, the design of a new grocery list tool integrated with Instacart. This feature empowers members to plan meals using WeightWatchers recipes, shop for ingredients effortlessly, and have groceries delivered straight to their doorstep—all through a seamless process.

Generated $150,000 in additional monthly revenue post-launch

Achieved 6.5× more cart purchases compared to other Instacart partners

Significantly reduced Week 1 cancellation rates

Successfully launched in May 2023 despite shifting priorities and constraints