I noticed that our members were struggling with one of the app's core features: food tracking. Logging meals should be a seamless part of their wellness journey, but instead, it was a source of frustration. My mission was clear—streamline the food tracking experience to eliminate friction and reduce the time it takes for members to track what they eat.

Increased items tracked by 10%, with members logging food on 4+ days per week.

Reduced average tracking session time from 1 minute 20 seconds to 33 seconds.

Cut customer support inquiries by 51%, decreasing food tracking tickets from ~400 to ~200 weekly.

Boosted weekly engagement from 30% to 50%, enhancing user retention.

Significantly lowered membership cancellation rates.