Geneva City

Guillaume Berry

Working with the City of Geneva has been an opportunity for me to bring my design work into the public sphere — to make communication not only clear, but also human. My goal was to create a design system that reflects the city’s personality: elegant, structured, and inclusive.
Every element, from type to layout, was designed to serve both clarity and warmth. I wanted the people of Geneva to recognize themselves in it — to see their city’s voice in the way information is presented and shared.
That project enable to build bridges between institutions and citizens, between form and meaning. The same approach I like to bring to every collaboration — thoughtful design that makes information accessible, memorable, and alive.
This work was done while I was working at Antistatique.
The project includes:
A design system
An illustration system
A tailored pictogram collection
Brand guidelines expansion for digital experiences including: the city logo optical rework for small sizes, social media guidelines, extended color palette and usage guide
Newsletter templates
Complimentary visuals for various communication channels (social media, video communications, official announcements, etc.)
Pictogram collection construction principles
Pictogram collection construction principles
Pictogram collection preview
Pictogram collection preview
Pictogram collection details 1/2
Pictogram collection details 1/2
Pictogram collection details 2/2
Pictogram collection details 2/2
Pictograms in use
Pictograms in use
Font choices 1/2
Font choices 1/2
Font choices 2/2
Font choices 2/2
Font usage principles
Font usage principles
Color palette
Color palette
Design system preview
Design system preview
Components preview 1/3
Components preview 1/3
Components preview 2/3
Components preview 2/3
Components preview 3/3
Components preview 3/3
Mockup
Mockup
Illustration system preview
Illustration system preview
Illustration system construction principles
Illustration system construction principles
Illustration collection preview
Illustration collection preview
Animating the collection
Summer time is always the nicest
The iconic Geneva landmarks
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Posted May 18, 2025

Art direction, design system, pictograms collection, illustration system for the city of Geneva, and more… For the famous City and the end of the lake.

20+ years of design work in 2 minutes
20+ years of design work in 2 minutes
Type Design — Marmite Defontes
Type Design — Marmite Defontes

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