Geneva City

Working with the City of Geneva has been an opportunity for me to bring my design work into the public sphere — to make communication not only clear, but also human. My goal was to create a design system that reflects the city’s personality: elegant, structured, and inclusive.

Every element, from type to layout, was designed to serve both clarity and warmth. I wanted the people of Geneva to recognize themselves in it — to see their city’s voice in the way information is presented and shared.

That project enable to build bridges between institutions and citizens, between form and meaning. The same approach I like to bring to every collaboration — thoughtful design that makes information accessible, memorable, and alive.

This work was done while I was working at Antistatique.

The project includes:

A design system

An illustration system

A tailored pictogram collection

Brand guidelines expansion for digital experiences including: the city logo optical rework for small sizes, social media guidelines, extended color palette and usage guide

Newsletter templates

Complimentary visuals for various communication channels (social media, video communications, official announcements, etc.)