The client
Nicolle Alex is a licensed marriage and family therapist in Ventura, California, offering individual, couples and telehealth therapy. The practice needed a brand before it could have a site, so I did the identity, the page designs and the Webflow build.
The challenge
People often land on a therapist's site feeling unsure or anxious. Every page had to feel calm, say clearly who Nicolle helps, and make it easy to get in touch. Nicolle also needed to publish articles herself.
What I did
Logo, colour palette, type and a short brand guide
Page designs in Figma for phone and desktop, using the real copy
Brand colours and type set as Webflow variables, so one change updates every page
An articles CMS with a post template and paginated list, so Nicolle publishes by filling in fields
A contact form that asks only what she needs to reply
Finsweet Client-First naming throughout
Result
A calm, on-brand site that Nicolle runs herself, with 17 articles published through the CMS so far.
Live site: nicollealextherapy.com
0 likes · 0 views · Nov 7, 2026
Brand identity, web design and Webflow build for a California therapy practice: calm pages, a clear contact flow and a CMS she runs herself.
