Development and Implementation of Marketing Strategy

Gerald Owino

Gerald Owino

Developed and implemented marketing strategies for two SMEs driving local food system development.
This required a blend of Quantitative , Qualitative and Cross Sectional interviews with consumers, traders and health workers which was key in developing relevant execution plans.
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Posted Oct 22, 2024

1.Market Research and Consumer Insights, 2.Product Development and Business Strategy, 3.Pilot Development and Validation, 4. Implementation and scaling.

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Clients

Global Alliance for Improved Nutrition