In the world today, men's wellbeing continues to grow and expand - this crosses over skincare and wellness overall.

Data Led Research Executed and presented in a clean infographic, turning raw statistics into instantly digestible creative insights.

Benchmark Research Audit of current men’s grooming players—packaging, price, tone of voice—to pinpoint where Noughty Men can claim white-space.

Packaging Position Research Decode the category’s typical “dark, hyper-masculine” codes and map fresher, more progressive visual routes.

Naturals Market Research Deep dive into men’s clean-beauty brands to understand how Noughty can signal authenticity without trading off accessibility.

Organic Market Research Analyse premium organic SKUs—formulations, finish, and material cues—to balance elevated science with down-to-earth appeal.

Hair Growth Ingredients Top line research on key ingredients which curate evidence on hair growth which is what men seek to use for healthier hair - for real results.

Mens Wellness Trend Overview Layer macro trends—mindfulness, sustainability, self-expression—so the range resonates beyond the bathroom shelf.

Initial Design Concepts Producing different routes for each concept is paired with a narrative—why it wins shelf space, how it echoes the data, and where it flexes across SKUs and POS.

Development of Design Concepts A collaborative sprint: refine the chosen route through two focused feedback loops, fine-tuning structure, colour harmonies, typographic hierarchy, and print finishes. Prototype renders are updated in real time, ensuring every tweak earns its place commercially and creatively.

Final Design Concepts Delivery of press-ready artwork, dielines, substrate specs, and compliance checks. The result: a cohesive, shelf-ready identity poised to capture the growing men’s wellness market - not to forget gift pack designs for different retailers.