Ted Baker Fashion-Fragrance Design

Concept Ted Baker’s first fashion-fragrance crossover for men. We translate the surprise print hidden inside a bespoke blazer into a lush green canvas of flowing leaves and bold pops of colour—bringing runway attitude straight to the grooming shelf. Two scents, two moods, one impeccably dressed range.

Carton Design • Dominates the fragrance aisle with a vibrant all-over print—no more sea of dark, anonymous boxes. • Gold-foil logotype sized for instant brand recognition. • Seamless wraparound artwork lets the leaf motif “grow” across every panel, creating an organic 360° reveal—perfect for shelf or DTC unboxing.

Bottle Design • Print and leaf placement mirror the carton for instant family linkage. • Thick “ice-glass” base adds weight and premium hand-feel; semi-translucent walls showcase the rich juice inside. • Built to command tester stations—stands tall, photographs beautifully, feels substantial.

Cap Design • Satisfyingly smooth click-lock closure elevates the ritual of use. • Underside embossed with Ted’s signature T-monogram—a hidden detail for brand lovers.

Result A design that wears like a statement suit—tailored, confident, impossible to ignore.