Logo and Identity Design for Warren Movers

Warren Movers is a transportation and logistics company specializing in moving cargo from primary warehouses and ports to secondary warehouses and retail distribution centers. With a strong focus on the B2B market, the company serves retail chains, e-commerce hubs, and import/export businesses. Warren Movers operates its own fleet of trucks and a network of warehouses, ensuring control, speed, and efficiency across the entire process. The company takes pride in delivering goods safely and on time while building long-term partnerships with its clients.

Transport and Logistics

Strength, Efficiency, Reliability, Partnership, Forward movement

I began by sketching out different logo ideas and moving into Illustrator to refine them as vector concepts. Three initial directions were developed, each exploring different ways of representing motion and identity. 

I explored multiple designs, experimenting with different concepts and approaches to the symbol. After refining the strongest options, I vectorized the designs for clarity, scalability, and easier comparison. 

After exploring multiple concepts, I was able to finalize a concept. The idea is a symbol in the style of an arrow that shows dynamic movement. The concept also has the initials of the company w and m in the logo. Overall it translates very well according to the brand values. The logo can work very well on the small scale application like documents and web and also work well on the the large scale brand applications like trucks, containers and warehouses.