We were torn between a traditional fintech look (serious, data‑heavy) and a lighter, learner‑centric feel. To decide, we built both versions and tested them with finance and legal professionals. The fintech‑style prototype felt credible but dense, with just over half finishing the first lesson. The learning‑inspired version was completed 20% faster and described as more approachable. We ultimately blended the two: keeping fintech’s trustworthy palette and typography while adopting modular, bite‑sized content patterns to make complex topics easier to digest.