Someone in our marketing team came up with the idea to have a public leaderboard to help drive growth. The original plan was to manually update our Webflow CMS on a weekly basis.

I'm not a fan of manual processes, so I spun up a Parabola (low-code) workflow. The first step was pulling data via a custom SQL query. This piped then updated our Webflow collections.

This was a huge hit as the community engaged with the leaderboards, sharing our product with their family and friends to drive mass adoption.