Omniar/Lumatic (TechStars 2010 Boulder) initially worked on Visual/AR search but eventually pivoted to address the pedestrian and transit navigation problem. Lance supported the team as a product designer in their Singapore office, working remotely with the founders and product team based in San Francisco. His role involved everything from sketches and user flows to high-fidelity comps and prototypes. Lance was tasked with designing and creating a pragmatic experience for a mobile app where landmark-based wayfinding was central to pedestrian and transit navigation. Lumatic City Maps was one of Apple's first routing partners when Apple Maps was launched alongside iOS 7.
