The primal objective of the packaging design for the bar was to appeal to families with young children using friendly and accessible visuals. With this as the core, as well as to drawn interest to the product from children, I created cute characters of the ingredients used in the bars and featured them as the main elements of the packaging.
Those eye-catching, simple illustration makes it easy to communicate about the product to children. Also, the hand-drawn feel of those illustrations reflects the artisanal nature of the bars.