Flightline / Brand Identity
Huw Davies
The client ☕️:
Travel Connections is a renowned travel agency from Melbourne, Australia that caters for corporate travellers.
The goal 💡:
Develop and design a brand identity for three of it's sub-brands: flightline, cruiseline and holidayline. All three sub-brands were to be marketed to three different customer profiles. Flightline was a 'great value airline' with a broad audience. Cruiseline was a brand that did coastal voyages and river cruises for baby boomers (50+) and Holidayline was a tailormade service for 50+ travellers.
The result ✅:
A striking and successful brand across all three sub-brands that drove sales because of it's values: trustworthy, stable, friendly and affordable.
Flightline: Air
Cruiseline: Water
Holidayline: Earth
Like this project
Posted Jun 27, 2023
A retro but modern take for a renowned Australian travel agency.
Likes
0
Views
13
Clients
Flightline
