Flightline / Brand Identity

The client ☕️: Travel Connections is a renowned travel agency from Melbourne, Australia that caters for corporate travellers.

The goal 💡: Develop and design a brand identity for three of it's sub-brands: flightline, cruiseline and holidayline. All three sub-brands were to be marketed to three different customer profiles. Flightline was a 'great value airline' with a broad audience. Cruiseline was a brand that did coastal voyages and river cruises for baby boomers (50+) and Holidayline was a tailormade service for 50+ travellers.

The result ✅: A striking and successful brand across all three sub-brands that drove sales because of it's values: trustworthy, stable, friendly and affordable.