HK Hypnotherapy Association Branding Design

At the core of my collaboration with the Hong Kong Hypnotherapy Association lies a deep commitment to advancing hypnotherapy as a recognized profession in Hong Kong and Asia, as well as improving the lives of individuals through the responsible use of hypnotherapy techniques.

My project mission involved creating brand guidelines for the Hong Kong Hypnotherapy Association's website, a task that required aligning with their ideology and mission as I developed visual and typographic elements, a technical guide, and executed the website implementation.

I approached this project with a clear focus on designing a website that would effectively communicate the Association's mission to both practitioners and the general public. The challenge was to visually represent their dedication to supporting and educating practitioners while raising awareness about hypnotherapy.

In line with their values, I meticulously designed visual and typographic elements that not only captured attention but also exuded professionalism and trustworthiness. The color schemes and design elements I selected were chosen with great care to ensure that they reflected the Association's values and goals.

Furthermore, I provided a comprehensive technical guide to ensure that the website not only looked appealing but was also user-friendly and accessible. This guide addressed the aesthetics and functionality of the website, ultimately enhancing the overall user experience.

Throughout this project, my aim was to contribute to the Association's vision of elevating the status of hypnotherapy as a profession and promoting responsible and effective hypnotherapy practices in Hong Kong and Asia.

I firmly believe that my design and technical expertise seamlessly align with the Hong Kong Hypnotherapy Association's mission. I look forward to continuing to support their endeavors and being an integral part of the growth and success of their vital work.