ACP Resource is a trusted accounting company specializing in helping non-profit organizations with their bookkeeping needs. While their primary focus is on non-profits, they also serve businesses across various industries in their area. However, their outdated website posed significant challenges—it was difficult to navigate, lacked visual appeal, and didn’t adequately showcase their expertise.
The Challenge
The old website’s dark green color scheme felt heavy and uninspiring. Additionally, the site’s navigation structure was cumbersome, making it hard for potential clients to find essential information. We needed to create a fresh, inviting design that appealed to ACP Resource’s diverse clientele, communicated professionalism, and provided a seamless user experience.
The Solution
For the redesign, we breathed new life into ACP Resource’s website by brightening the dark green into a more energetic and vibrant palette. This subtle but impactful change brought a sense of freshness and approachability while maintaining the brand's professional identity.
Simplifying the website's structure was a top priority. We streamlined navigation to ensure that users could easily find services and resources without frustration. Recognizing that the site would be used by a broad audience, we also focused on accessibility, ensuring it was user-friendly for visitors with varying levels of technical proficiency.
The new site emphasizes clear communication, providing detailed information to help potential clients make informed decisions about ACP Resource's services. At every step, we prioritized creating an inviting and professional space that reflects the company’s commitment to its clients.
Key Features
Enhanced Visual Design
The updated color palette and modern design elements create an energetic and approachable feel.
Streamlined Navigation
The new layout simplifies access to key services, with intuitive menus and logical pathways guiding users to what they need.
Accessible and Informative Service Pages
We crafted detailed service pages that clearly outline the company’s offerings, such as the account service page.
The Result
ACP Resource’s redesigned website now effectively serves its diverse clientele. The refreshed design is professional yet approachable, fostering trust and confidence. With its user-friendly navigation and comprehensive information, the site positions ACP Resource as a leading choice for accounting services in the community.
By transforming the website into a resourceful and inviting hub, we helped ACP Resource better connect with their audience and showcase their expertise.
