Brand Identity Design for a Healthcare & Wellness company
Radeeyah Ade
COMFORT CARE
Comfort care is a wellness brand that focuses on making her consumers live a refreshing and revitalizing life.
Comfort Care caters mainly to women and men who are in search of being their best selves and also bringing the best versions of who they are. LOOK GOOD! FEEL GOOD! As their motto states.
THE DESIGN PROCESS
The design process began after the client answered specific questions about the brand and their vision for it. The main logo was created using typography and also illustration/symbolism.
Below are the typefaces considered for the brand at the beginning of the process.
typefaces variations.
After eliminating the ones that did not suit the vibe of the brand the client proposed. The SONGTIME REGULAR was chosen but the font type was modified to give a certain uniqueness to it.
Below is the modified typeface and also the illustration/symbolism done for the brand
modified typeface & illustration
The brand color was decided by the client and was implemented into the typeface and symbol of the logo.
colors and the codes.
Below is the finished logo and its variations.
comfort care logo
comfort care logo variation
Below are the branding done for the company, ranging from the moodboard, business cards, and infusion bottles.
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Posted May 27, 2023
Comfort Care is a wellness brand. This project solely focuses on creating the identity that very well describes the image of the brand to the consumers
