Designing an AI-powered Revenue Intelligence Tool from 0 to 1

Shruti Gupta

Completed work

Product Designer

UX Designer

Visual Designer

FigJam

Figma

Miro

Computer Software

Glimpse of the Expansions Feed used by Post Sales Account Managers

Glowstick.ai • B2B Enterprise Software

Role: Founding Designer (Feb 2022 - Jun 2024) Stage: Early stage, Pre-seed Team: CEO, CTO, Founding Machine Learning Engineer, Founding Engineer, Founding BDR, Founding Designer

UX Processes: User Flows, Information Architecture, Discovery + Ideation, Prototyping, Implementation, Handoff

Competencies: User Research, Visual Design, Interaction Design, Strategic Thinking, Branding + Marketing

Goal Glowstick was an AI-powered Revenue Intelligence Tool for Post Sales Teams. Using proprietary AI, we analysed customer video call recordings to identify otherwise missed cross-sell and upsell opportunities from calls Sellers weren’t on. We enriched these opportunities with customer context for Sellers to seamlessly qualify into pipeline, and enable Sales Managers to monitor lead to pipeline conversion efficiently.

Project case study can be viewed here:

I'm excited to collaborate with you and bring your vision to life

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Completed work

Posted Mar 21, 2025

Helped enterprise sales teams, identify, qualify and verify leads towards Expansion revenue targets through an AI powered revenue intelligence platform.

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Timeline

Feb 1, 2022 - Jun 28, 2024

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