Designing an AI-powered Revenue Intelligence Tool from 0 to 1
Shruti Gupta
Glimpse of the Expansions Feed used by Post Sales Account Managers
Glowstick.ai • B2B Enterprise Software
Role: Founding Designer (Feb 2022 - Jun 2024)
Stage: Early stage, Pre-seed
Team: CEO, CTO, Founding Machine Learning Engineer, Founding Engineer, Founding BDR, Founding Designer
UX Processes: User Flows, Information Architecture, Discovery + Ideation, Prototyping, Implementation, Handoff
Competencies: User Research, Visual Design, Interaction Design, Strategic Thinking, Branding + Marketing
Goal
Glowstick was an AI-powered Revenue Intelligence Tool for Post Sales Teams. Using proprietary AI, we analysed customer video call recordings to identify otherwise missed cross-sell and upsell opportunities from calls Sellers weren’t on. We enriched these opportunities with customer context for Sellers to seamlessly qualify into pipeline, and enable Sales Managers to monitor lead to pipeline conversion efficiently.
Project case study can be viewed here:
I'm excited to collaborate with you and bring your vision to life
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Posted Mar 21, 2025
Helped enterprise sales teams, identify, qualify and verify leads towards Expansion revenue targets through an AI powered revenue intelligence platform.
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Timeline
Feb 1, 2022 - Jun 28, 2024
Clients
Glowstick
